Full-time learner, learning the art of convincing people online.

I started my professional career as a developer back in 2005, developing websites and web applications on PHP and MySQL. As a developer, I have been working for several companies, including non-profit organizations, CIFOR, and one of Indonesia's first digital agency, Bubu.

In 2007 I got introduced to SEO and found my passion in search and performance marketing since then. In 2009, I founded the first inbound marketing agency in Indonesia, InboundID. For more than ten years, I managed the company and grew the company into one of Indonesia's biggest local digital agency.

After departing from InboundID, I joined Green Park Content as Head of Search & Innovation for APAC for 1 year, managing multi-national SEO campaigns for companies like Unilever, Danone & Relx.

Now I'm running my boutique search & performance marketing agency called Search Agency.

I believe that marketing today is about creating the best possible experience for the audience!