Stop counting your fans and followers, start to build the engagement!
I'm not someone who cares so much of any kind of contests or awards. Yet, this award has drawn my attentions lately. Even though me and my companies brand are not nominated for this award :( -maybe some other day-.
Ups, did I said brand? OK, here's what I'm talking about. The Mashable Award for 5 Most Engaged Brands.
Why is engagment is so much important, not just for me, but for anyone who's 'fighting' for his brand ?
Here's why
"While advertising and cultivating an image are still important, it’s interaction that creates loyal customers. Using social media to show customers that your business is connected to what they say, think and feel about your products can amplify your brand’s message."Mashable
So, who's the champion? I give you the recap, go to Mashable for more review. Hopefully after reading this review, you'll stop counting your fans and followers but start to build the engagement with them.
The Mashable Award for 5 Most Engaged Brands
- Starbucks
- Coca-cola
- Oreo
- Skittles
- Red Bull
