Do you have to be on all channel of social media?
These days, companies are eager to explore the social media world as their channel for marketing. You can see how Facebook page filled with companies selling stuff. Foursquare with "My Bed" venues. Even in Twitter, the whales are coming to the surface all the time.
But let me ask you this. In terms of branding or selling your products, do you really have to be on all channel of social media?
Aha! That's the correct answer! "It depends on your target market". Yes ...
For instance, I'm sure that every marketer do a market research before they define their marketing strategy. With this research you'll be able to recognize your target market better. Knowing what they do on Sunday morning, which one they choose between iPad or PlayBook, who's their role model and other kind of information. And with an extra hour you'll find out which social media fit on you target market profile.
If I'm promoting colleges that has A+, 16-24 yo, m/f target market in Indonesia. I will start my campaign on Facebook where most of my target market spent their time. Right now, despite the story of "The Dying Facebook" I think that Facebook is still the right place for marketing campaign in Indonesia.
Well of course, some cases are different one to another. What is important that you don't waste your time selling your product in a place where there's no one interested in it.
A comprehensive market research will always be your guidance angel.
